Wednesday 8 December 2010

Evaluation

Evaluation

In order to gain insight into typical ‘horror’ movie teaser trailers, magazines and posters I studied three different types within the subgenre of ‘horror.’ From studying ‘Donnie Darko,’ a ‘sci-fi’ horror I found that the use of colouring can be applied effectively in order to portray the type of film that is be presented. For example the use of the electric blue colour scheme in the poster is laser like and therefore gives a scientific and unnatural vibe. The devices most effectively used in the teaser trailer for ‘Donnie Darko’ would be the regular use of a ‘fade to black’ which my group and I have adapted for use in our own teaser trailer. From looking at the teaser trailer of 'The Shining' I noticed how sound can be used to build up momentum within a teaser trailer. I also noticed how flashing imagery can present things frantically. On the other hand, the movie poster for 'The Shining' is incredibly dull and simple, lacking interesting colours and features which should entice the audience. Perhaps this is a representation of the time frame in which the poster was made, (in the 1980's) but myself and my group decided not to withdraw any devices from it, but more use it as a basis of how not to create our poster. A very strong movie poster in which I took great inspiration from would be that of 'Pans Labrynith', a poster which is eerie and original whilst keeping an air of horror and mystery about it. I took inspiration from this and used some of the same devices on my own poster, for example the star rating system out of five, used in order to show the audience how well the film is being percieved by critics. A higher rating out of five would persuade more to view the film, and so I decided to put five stars on our 'Torture' movie poster.



Our movie poster is atypical of the Movie Magazine genre, with one main image taking up the focus of the whole page. Our magazine is typical of the 'horror movie' genre as we have used dark colouring with black and white images and a blood stained brush effect. The tagline at the top of the page with names of other new releases adds realism to the piece and is very typical of not only a magazine with a horror film on the front, but also of thole magazine genre. Something which challenges the conventions of the magazine would be the outlined images. Usually magazines contain one whole image, and not two single ones. However, although this is not typical of magazines in general it is not unheard of, and I believe it adds individuality and orginality. We have also added stereotypical features of a magazine for example the masthead, barcode and coverlines.




For our teaser trailer we chose the genre of 'Horror' because we felt we would have more freedom to looked at typical teaser trailers and adapted them for use for our trailer. The use of fade to black is a common device used in not only horror movie trailers but in all trailers in order to create and build up tension, something which was seen in the 'Donnie Darko,' 'The Shining' and 'Pan's Labyrnith.' Another device used to add build up tension would be eerie and suspensful music, so we chose a Royalty and Copyright free piece of music from YouTube, which we felt would fit our piece and build up the tension perfectly. We added text inserts to our trailer in order to not only inform our audience of the tagline and name of the trailer but to also convey typical attributes of teaser trailers. The plot line was simple and very much similar to the recent rise in popularity of 'Slasher' movies, whereby the plot line includes teenage characters and there is a serial killer on the loose. Myself and my group chose to use a variety of shots in our trailer, for example an establishing shot, long shot, mid shot and pan, in order to show a full range and point of views. Also, every film and their trailer uses a wide spectrum of different shots in order to keep the piece interesting and varied.

For our movie trailer we decided on a straightforward plot, being that a school teacher was being stalked by an obessessive student at the school. For this we needed to decide on a chain of events would would build up to the 'cliffhanger.' Therefore, we decided to build up our trailer and start of slowly, with a simple letter being placed upon a desk, being read by the teacher and containing threatening material - the words 'I want to see your insides.' This gory and very explicit writing serves to shock the audience and make them fearful for the teacher's safety. The next obsessive gift left for the teacher is a single rose, something which is iconically seen as loving or affectionate, but in our trailer is subverted to be threatening and strange. The fact that the rose is also dead and withered could perhaps foreshadow events that could have occurred in the full length feature. We decided to have a classroom scene in order to make the audience believe that the stalker is in the room with the unsuspecting teacher, and in close proximity on a regular occurence. The next event would be the rose being dropped into the bin, as a sign to show that the teacher is not really that phazed by the stalker but wants rid of his 'gift', which is rather foolish as she should be. The final event in the trailer is of the teacher being followed by the stalker to her car, and ends with a shot of him peering round at her.













2. How effective is the combination of your main product and ancillary texts?
-how have you created links across all three products?
house style, colours, characters/actors, taglines, relevance to trailer

3. What have you learnt from your audience feedback?
What do you audience think of your final products?
-ask people to comment by looking at your work on your blog
-positives
-things you would improve

For my first audience feedback, I asked my targert audience would like to see featured in a horror film, what type of horror film they prefer and what influences them to watch a film etc. This helped our group to make decisions about what our final film trailer would feature and involve. From the questionnaire we gained the knowledge that


4. How did you use new media technologies in the construction and reasearch, planning and evaluation stages?
-Adobe photoshop
-imovie
-cameras
-Apple Macs
how has eash piece of software allowed you to do what you planned to do?
Give examples ( video evidence)
Was there anything you were unable to do and why?
How do you feel you have progressed in software use?
Do your plans and final products correlate? Why/Why not?

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